Motion Lab
An empty room with hardwood flooring and low sunlight falling across it.

Keystone Row / No. 14

Four rooms, one staircase, forty years of light.

A 1930s end-terrace taken back to brick and rebuilt over two years. Two hundred and ten square metres, a south-west garden, and no through road.

Arrange a viewingConcept work — fictional brand, built to demonstrate technique. Nothing is for sale.

A buyer looks at eleven houses and remembers two. What they remember is never the photograph — it is the shape of the rooms and where the light comes from, and both of those live in the floorplan that most agencies publish as a low-resolution JPEG at the bottom of the page.

The particulars

Internal floor area
210m²
Bedrooms
4
Garden, walled
18m
Built
1934
EPC, band C
72
Walk to the station
8min

Estate agency

Two years of work, in one photograph

The most persuasive thing an agency owns is the before and after of the same room, and two pictures side by side at half size each throws it away. Drag the handle. It is a real range input, so the arrow keys work and a screen reader announces the position.

A living room with wooden flooring and simple furniture.
A spacious room with an exposed brick wall and rustic boards.

2021 · stripped

Today

Drag, or focus the image and use the arrow keys.

Room by room, at your pace

Every room, measured and photographed to one treatment, laid out as a numbered index rather than a carousel. A buyer comparing three houses is reading down a list, and a slideshow makes them click to do it.

  1. 01

    Ground / Hall

    The hall runs the depth of the house

    Original boards, lifted and relaid the other way up. The staircase was moved two metres north in 2019, which is what makes the back room work.

    A bright empty room with a wooden floor and a tall window.
  2. 02

    Ground / Living

    South-west, so it holds the light until eight

    Five metres by four. The chimney breast is structural and stays; everything either side of it came out.

    A living room with wooden flooring and simple furniture.
  3. 03

    Ground / Study

    Was the dining room, now it is not

    Small, dark on purpose, and the only room in the house with a door that closes properly. Wired for three sockets on its own circuit.

    A room with deep blue walls, a wooden floor and a large window.
  4. 04

    First / Principal

    One window, one seat, one view

    The window was widened by 40cm under permitted development. The sill is deep enough to sit in, which is the sort of thing a floorplan cannot tell you.

    An armchair beside a window and a bare windowsill.
  5. 05

    Second / Loft

    Brick left where the plaster failed

    A full dormer conversion signed off in 2021. Head height is 2.3m at the ridge and 1.6m at the eaves — measured, not estimated.

    A spacious room with an exposed brick wall and rustic boards.
  6. 06

    Outside

    Eighteen metres, walled, west-facing

    Brick wall on three sides, no overlooking above the first floor. The shed has power. There is no rear access, which suits some buyers and rules the house out for others.

    An empty room with hardwood flooring and low sunlight falling across it.

Every room, measured

Measured with a laser to the nearest centimetre and published as a table. A buyer comparing three houses is comparing numbers, and making them read those numbers off a photograph of a floorplan is how an agency loses the comparison.

HALLLIVINGKITCHENSTUDYPRINCIPALBED 2BED 3LOFT

Point at a room, or at a row.

Arrangements

No. 14 Keystone Row

Freehold. No chain. Viewings Thursday evenings and Saturday mornings, thirty minutes each, one party at a time.

Tenure
Freehold, no chain
Viewings
Thursday evenings, Saturday mornings
Duration
Thirty minutes, one party at a time

Arrange a viewingConcept work — fictional brand, built to demonstrate technique. Nothing is for sale.